The danish company announced the arrival of it's debut collection at the 2013 LDF. Conceived by the British designer Stebastian Wrong in collaboration with HAY the collection is now being shown exclusively in an Georgian townhouse in st. James's park. WRONG FOR HAY encapsulates London's creative energy and talent by bringing together a group of young designers and creating a collection of lighting, furniture and textiles, ceramics and glassware. What I am most impressed about is the rip of calandar that I spoke about earlier this year by the Icelandic designers Snæfríð Þorsteins and Hildigunnur Gunnarsdóttir that is now a part of the collection (I just couldn't find good enough photographs to feature in the post) Take a closer look at what the collection has to offer here and see photos from the exhibition's launch here. How can this collaboration possibly go wrong?