How much do you spend on packaging?
Whether you are a multinational conglomerate with access to dozens of foreign markets or you are a local mom-and-pop shop that is looking to expand beyond the borders of your municipality, how you design your packaging is critical because this is the first meeting you have with your potential customer. It is all about good first impressions, and this is achieved by coming up with a creative packaging for your snacks that go beyond a pouch.
Why do corporations spend huge chunks of their advertising and marketing budgets on packaging production? Well, it makes sense considering that this is the first meeting between the shopper and brand. As they say, it is all about first impressions – or perhaps love at first sight. If you can design beautiful food packaging that appeals to even five per cent of the shoppers that frequent the store, you can pad your bottom line.
Are you interested in doing something a little bit more? If you are a smaller brand, then maybe it is imperative to survive and thrive in today’s chaotic – but also opportunistic – global marketplace.
Here are seven creative snack packaging ideas:
1. Edible Snack Packs
One of the more head-turning trends in the world of creative snack packaging is edibility. This is when the packages that contain your snacks can be eaten. The development is still in its infancy period but turning a brand’s snack packaging into something you can imbibe is certainly a fascinating marketing concept since it generates buzz and build awareness to your brand.
2. Back to Basics with a Lunchbox
Why not turn your snack pack into the good old-fashioned lunchbox?
The lunchbox used to be the iconic pale that workers would bring to their jobs. Today, we only associate lunchboxes with children heading off to school. Perhaps this is your brand’s opportunity to turn your snack pack into a paper lunchbox that separates meals for your customers.
3. Adapt to Neat Tech Trends
Did you know that Turner’s sells milk cartons that change colour when they near their expiry date?
If this may sound like something from the future, this type of tech development is already used in the marketplace. But there are so many other unique tech trends for packaging that can help your brand stand out from the crowd, which is imperative for novice brands that are vying for shelf space and attention from the power players in the snack industry – and this goes beyond edible packaging.
A great type of packaging, particularly in our post-coronavirus economy, is anti-microbial packaging that can absorb oxygen and ensure the food is fresh. Put simply, your snack package can fight germs.
4. Design Creative Packaging
Sometimes you just need to be creative to attract eyeballs. Colours, logos, shapes, or font – it is important that you have something unique on your packaging so that you can be visually separate from your competitors. It might not work at first, but, as other brands have proven, it takes additional attempts to be successful at creative packaging designs.
5. Reusable Snack Packs
Consumers generally do a great job of recycling and reducing. But what about reusing? That is a bit tricky, especially when you can think that it is cheaper to purchase something new rather than refurbishing and reusing a product.
Here’s an interesting snack packaging idea: Why not turn your snack packaging into something reusable – and requires little effort from the customer? From reusable bags to a reusable apparatus for meals in the future, concentrating on the final word in the famous “recycle, reduce, and reuse” may be the answer to your green marketing endeavours.
6. Help Your Customers Out
In the world of food, it is the little things that make a difference. Consider the idea of a box of French fries that contain a tiny pocket for ketchup.
Why does this matter to you? Well, perhaps your customers need a little bit of help – corporate and consumer.
Indeed, you can build a particular customer base by coming up with an original type of packaging that has a diverse array of uses. The paper fry box with a compartment for ketchup can both generate brand awareness and build a Rolodex of customers.
7. Tailor Packaging to Specific Needs
Do you know how to make six servings of spaghetti for dinner? Do you want to eat 25 per cent calcium? Whatever the case may be, a clever kind of snack pack creative idea is to tailor your packaging to the specific needs of your customers. This is certainly a great strategy of creating media attention.
